Design Development Construction, Inc.

User Research • AfFINITY & Journey MaPPING • UX/UI Design • Wireframing & PROTOTYPING

Lantern Trips was a travel app concept that aimed to inspire and simplify travel planning with collaborative itinerary building and sharing. Our overarching vision was to create a worldwide travel community that could iterate on open-source travel itineraries to share and build infinite curated experiences. A traveler spends a significant amount of time researching across many different sources, ultimately, this information is collected in a spreadsheet. Lantern Trips aimed to alleviate the stress of planning and provide a more streamlined experience so travelers could spend more time on the joys of traveling. Our goal here was to develop a minimum viable product (MVP).

Role & Process

This concept developed from my own pain points around travel planning and was accepted into the GRID110 community, where I met an incredible group of entrepreneurs and mentors. From this network, I compiled and managed a group of researchers, marketers, and developers that would help drive this project across the following phases. I sketched the initial wireframes, lead user interviews, and developed affinity maps, user personas, and a user journey map. Once I had this all mapped out, this helped inform high-fidelity wireframes and prototypes for the project.

Phase 1
Research & LEARN

User Interviews
C&C Analysis
Task Analysis
Heuristic Evaluation
Card Sort
Affinity Map
Journey Map

Phase 2
design & prototyping

Paper Sketches
Wireframes
InVision Prototype

Phase 3
test & iterate

Usability Tests
Apply Changes to Hi-Fidelity Wireframes

What Our Clients Say

“Working with High Terrain Creatives was a game-changer for our business. Terry completely transformed our outdated website into a modern, user-friendly platform that has significantly improved our online engagement. Her attention to detail and design intuition are unmatched.”

— Design Development Construction, Inc.

Journey map

Design & Prototyping

I conducted in-person usability testing on a specific user flow intended to point out best practices as well as any design flaws. Participants used paper prototypes depicting major screens of the mobile app. They were presented with specific tasks and scenarios (such as adding a segment to “Day 2” of the Japan Trip, adding a photo to the album section of the segment, “Fish Market,” share that photo on social media (Facebook, Instagram).